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Back to School 2024: 1.5 Million Students Worldwide Gain Access to Adobe Express

As the back-to-school season approaches, approximately 1.5 million students at higher education institutions globally will gain access to Adobe Express Premium, a content creation tool designed for educational use. This marks the inaugural opportunity for these students to download and utilize the mobile and web application for various academic activities, including assignment completion, participation in extracurriculars, and the enhancement of resumes and portfolios.

Growth of Adobe Creative Campus Program

The number of institutions in the Adobe Creative Campus program has significantly increased, now totaling nearly 100 global partners. These institutions aim to equip students with essential creative and productivity skills aligned with employer requirements. Research indicates that 48 percent of job postings in the United States seek creative skills, while only 25 percent of recent graduates report possessing these competencies on their resumes. This disparity suggests that limited access to necessary tools may be a primary barrier to skill development, rather than a lack of interest in learning.

Student Perspectives on Creative Skills

A recent survey by CollegePulse found that 81 percent of students consider learning creative and visual communication skills critical to their education, enhancing their confidence in the value of their degrees. Additionally, findings from LinkedIn indicate that graduates with creative communication and collaboration skills tend to obtain starting salaries 16 percent higher than their peers and experience accelerated career advancement.

Adobe Express Access in the UK

In the United Kingdom, one in four higher education students will have access to Adobe Express during the current academic year. Recent additions to the Creative Campus community include 21 institutions, such as the University of the West of England and Manchester Metropolitan University, which will provide Adobe software to all students. Adobe is collaborating with organizations such as Jisc and UCISA to further digital transformation in education.

Adobe Creative Campus in Poland

In Poland, SWPS University of Social Sciences and Humanities has become the first Adobe Creative Campus, granting access to Adobe Express and Creative Cloud for 21,000 students, faculty, and staff. Abertay University in Scotland has also joined this initiative, providing Adobe tools to 4,200 students.

North America’s Integration of Adobe Tools

In North America, both Arizona State University and the Rochester Institute of Technology (RIT) have integrated Adobe tools into their educational frameworks. RIT has incorporated Adobe into its curriculum, giving its 18,000 students access to creative software and micro-credentials in vital skills. Other institutions, including Albert Einstein College of Medicine, have implemented Acrobat AI Assistant to enhance productivity in research and education.

Adobe Creative Campuses in Australia

In Australia, the University of Canberra has recently been established as an Adobe Creative Campus, while Curtin University and RMIT have expanded access to Adobe Express for all students, collectively benefiting over 165,000 students.

Initiatives in India

In India, the Tamil Nadu Skill Development Corporation has partnered with Adobe to introduce courses in Multimedia and Graphic Design and Digital Marketing across various colleges, benefiting over 65,000 students.

Focus on Creativity and Communication

As the academic year commences, many institutions are prioritizing the development of creativity, visual communication, and responsible use of AI among students through Adobe tools, which are regarded as fundamental for preparing students for future career success.

(Original source: Adobe Blog)

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