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Embracing Customer Experience and AI: The Key to Rescuing Struggling US Regional Colleges

Regional colleges and universities in the United States are experiencing significant challenges due to declining enrollment figures, which have led to a surge in institutional closures and mergers. This trend presents considerable economic, social, and cultural implications for the communities served by these institutions. Addressing the factors contributing to these declines is essential, yet the process is complicated by various obstacles.

Challenges Faced by Regional Colleges

The difficulties these colleges face go beyond demographic shifts. A growing number of high school graduates are opting not to pursue higher education, a development that is further intensified by an increasing number of employers eliminating college degree requirements for many salaried roles. In contrast, established institutions in the online education sector, including Arizona State University and Southern New Hampshire University, are successfully capturing a larger portion of the higher education market. Furthermore, there is a notable rise in investments related to artificial intelligence (AI) and educational technology, which is leading to the creation of sophisticated educational tools for diverse populations.

Competitive Environment and Institutional Innovation

In this increasingly competitive environment, well-funded institutions can capitalize on advantages such as financial stability, a high demand for enrollment, and strong brand presence. Meanwhile, regional universities are at a pivotal point; they face the pressing need to innovate or risk possible closure.

A Proposal for Adaptability

A proposal put forth by Eric Skipper during the pandemic in 2021 suggested that these institutions could navigate their challenges by leveraging regional resources and cultivating a culture of adaptability. This proposal retains its relevance today but now requires additional focus on enhancing customer experiences and integrating AI into institutional operations for successful navigation of the current educational landscape.

Source: Times Higher Education

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