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VCU’s Grant Heston Awarded Higher Education Marketer of the Year by American Marketing Association

Grant Heston, vice president for Enterprise Marketing and Communications at Virginia Commonwealth University (VCU) and VCU Health, has been awarded the 2024 AMA Foundation Higher Education Marketer of the Year Award by the American Marketing Association (AMA) and the AMA Foundation. This award is part of the annual Higher Education Marketing Awards, which recognize outstanding creativity and innovation in marketing within the higher education sector.

Award Announcement

The announcement of the awards took place during the 2024 Symposium for the Marketing of Higher Education, held recently in Las Vegas. This recognition is indicative of Heston’s leadership and the collective efforts of his team, particularly in launching the UNcommon brand platform for VCU and VCU Health.

Importance of Leadership

Michael Rao, president of VCU, highlighted the importance of the award, noting it reflects Heston’s effective leadership in positioning VCU as a significant research institution. Heston has been with the university since 2021 and has played a pivotal role in establishing an integrated branding, communications, and marketing division that connects the university and its health system. Previously, he served in various capacities at the University of Central Florida for over 12 years.

Teamwork and Creativity

In an interview after receiving the award, Heston acknowledged the importance of teamwork in reaching this achievement and stressed the significance of creativity within his team. He indicated that this national recognition underscores VCU and VCU Health’s commitment to innovative marketing strategies that distinguish them from other institutions.

Future Marketing Initiatives

Heston also expressed a belief in the value of marketing communications as crucial tools for institutions, asserting that a strong brand can enhance an organization’s visibility and engagement. Looking forward, he noted an intention to continue showcasing the successes of the university’s community, emphasizing a blend of creativity and effective storytelling in future marketing initiatives.

(Source: Virginia Commonwealth University News)

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