During the recent FAFSA (Free Application for Federal Student Aid) season, numerous colleges encountered significant challenges, especially in light of a 5% decrease in undergraduate enrollment among first-year students compared to the previous year, as reported by the National Student Clearinghouse Research Center. This decline is attributed, in part, to a reduced number of high school graduates choosing to transition directly to college, influenced by evolving admissions policies related to race and standardized testing.
Widener University’s Proactive Approach
In response to these challenges, Widener University in Pennsylvania implemented a proactive approach to financial aid communication. The university indicated that over 70% of its domestic admitted student population filed FAFSA applications, leading to a 5% increase in financial aid applications compared to the previous year. This initiative facilitated the prompt delivery of more than 2,500 financial aid offers following the U.S. Department of Education’s approval of data for the new academic year.
Engagement Strategies
Key strategies utilized by Widener included engaging the entire campus community to convey the urgency surrounding delays in FAFSA timelines. The institution opted to defer significant events for admitted students until financial aid packages could be reviewed, ensuring that accurate information could be provided.
Communication Shift
Moreover, Widener shifted its communication strategy from a transactional model to one focused on partnership, addressing the concerns of students and families about FAFSA updates. Outreach efforts involved diverse methods, including TikTok videos produced by the financial aid team, ongoing virtual support events, and comprehensive engagement strategies that resulted in an average of 28 touchpoints with each admitted student concerning FAFSA filing.
Impact on College Access
Widener University’s approach highlights that higher education institutions can improve college access despite systemic disruptions arising from FAFSA challenges. As noted by the Department of Education, the 2024-25 FAFSA will not be fully operational until December. The university encourages other institutions to consider adopting similar proactive measures and communication strategies to better assist prospective students during this critical period.
(Source: Higher Ed Dive)